Remember, the function of the advertising agency is not to sell the product to the customer – it is to sell the “ad” to the “client”.
Advertising Quotes
The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is not purveyed to inform but to manipulate and to achieve a result – to make somebody think he needs something that very possibly he doesn’t need, or to make him think […]
In the world of advertising, there’s no such thing as a lie. There’s only expedient exaggeration.
Advertising isn’t a science. It’s persuasion. And persuasion is an art.
Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
I’m not a very good advertisement for the American school system.
Give them quality. That’s the best kind of advertising.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Doing business without advertising is like winking at a girl in the dark: you know what you are doing, but nobody else does.
The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.
