When business is good it pays to advertise; when it is bad you have got to advertise.
Advertising Quotes
Consumers are trained to “want” that to which they are most continually exposed. Wants do not originate in some vague realms of the consumer’s personality; they are formed by an elaborate apparatus of jingle and fashion, of persuasion and fraud.
Freedom! To spit in the eye and in the soul of the passerby and the passenger with advertising.
Advertising is the fine art of making you think you have longed for something all your life that you never heard of before.
The first step toward freedom will be a new respect for the symbol, a purification and clarification of language itself, an abstention from unclean slogans and conditioned verbal reflexes. The death of the advertising agency and the propaganda bureau will be one of the surest signs of the birth of a new society.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Like most endeavors, life is seriously over-advertised and under-funded.
The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
